Reputation
A review after every finished job
Roadmap
Six pillars. Four are running. Two are honest about not being finished.
This is the actual build order, not a wish list. Nothing here is sold as finished — if it is not in the first column, do not buy Fledge for it today.
Running today
In every account, right now. This is what $35 buys.
Being built now
Started, no outside dependency, real code being written.
Next
Designed and scheduled. Some of it waits on Google's approval, not on us.
Later
Written down and costed. Not started, and no date promised.
Referrals
Forwardable invite to happy customers
Retention
Rebook reminders on your interval
Recovery
Win-backs for customers gone quiet
Messages · customers · jobs
One thread per customer, your records
Quotes and invoices
Sent from a thread, settled from a link
Rankings · your website
Fledge builds and runs the site, so the SEO is work it can actually do
Rankings · site analytics
Traffic, and which pages brought calls in
Rankings · Google listing
Your listing audited and corrected automatically
Rankings · map-grid rank
Where you rank point by point across your service area
Reach · clips from your footage
Raw job video cut into vertical clips, captioned in your voice
Reach · posting and calendar
TikTok, Reels, Shorts and your Facebook page, on a schedule you approve
Running today
In every account, right now. This is what $35 buys.
Reputation
A review after every finished job
Referrals
Forwardable invite to happy customers
Retention
Rebook reminders on your interval
Recovery
Win-backs for customers gone quiet
Messages · customers · jobs
One thread per customer, your records
Quotes and invoices
Sent from a thread, settled from a link
Being built now
Started, no outside dependency, real code being written.
Rankings · your website
Fledge builds and runs the site, so the SEO is work it can actually do
Next
Designed and scheduled. Some of it waits on Google's approval, not on us.
Rankings · site analytics
Traffic, and which pages brought calls in
Rankings · Google listing
Your listing audited and corrected automatically
Rankings · map-grid rank
Where you rank point by point across your service area
Later
Written down and costed. Not started, and no date promised.
Reach · clips from your footage
Raw job video cut into vertical clips, captioned in your voice
Reach · posting and calendar
TikTok, Reels, Shorts and your Facebook page, on a schedule you approve
Why Rankings is first
Rankings is the largest of the six. It is not a rank report — Fledge builds the website and runs it, because you cannot fix page speed, page titles or missing pages on a site you do not control. Advice would be cheaper. It also would not work.
What is waiting on someone else
The Google Business Profile half of Rankings needs access Google grants by hand, and that review takes weeks. So the website half is being built first — it depends on nobody.
Why Reach is last
Cutting video costs real money to run, and posting to TikTok needs their approval of the screen you approve clips on. Both are worth doing properly rather than early.
Considering, if enough owners ask
A text sent automatically when you cannot pick up. A page where a customer books a slot themselves. Neither is scheduled — the list above is mostly owners asking for things.