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Pillar 02 · Referrals

One ask, to the people who already told you the work was good.

Word of mouth is the cheapest work you will ever get and the least reliable, because it depends on a customer remembering you at the moment a neighbor asks. Fledge puts a link in their hand a week after the visit.

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What you set up once
Who gets it
Customers whose visit went well
When it goes out
One week after the job
What they get
A link they can forward as-is
Attribution
The referring customer, on the new job
  1. Step one

    The visit ends well

    No separate step for you. Fledge reads the same completed job the review request ran on.

  2. Step two

    One short text goes out

    A week later, with a link. Short enough to forward without editing, which is the whole trick.

  3. Step three

    You see who sent them

    When someone books through the link, the new job carries the name of the customer who sent it.

The message, in your words

One text, one link, no coupon code to explain. The customers who forward it are doing you a favor, and the message reads like it.

“Glad you were happy with the work. If a neighbor ever needs the same, send them this — it goes straight to us.”

The honest part

Referral software usually arrives with a rewards ladder, a points balance and a dashboard the customer is expected to log into. None of that survives contact with a real neighbor.

Nothing is offered in exchange for a review, ever — that breaks the rules of every review platform worth appearing on. A referral reward for booked work is yours to decide and yours to pay; Fledge tracks who sent whom and stays out of it.