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Pillar 04 · Recovery

Your customer list is the best lead list you own.

Nobody has time to work it. Names go quiet one at a time and the drop is never big enough on any single day to notice. Fledge watches for it and writes the check-in.

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What you set up once
Who it finds
Customers past their own interval
What it writes
A draft per customer, from their history
Who sends it
You — nothing goes out unapproved
How long it takes
About two minutes for a batch
  1. Step one

    Fledge finds the quiet names

    Customers who have gone longer than their own service interval without booking, ranked by what they were worth.

  2. Step two

    It drafts one text each

    Written from that customer's own history — what you did, when, and how long it has been.

  3. Step three

    You approve the batch

    Swipe through on the drive home. Edit anything, skip anyone, send the rest.

The message, in your words

A win-back that reads like a form letter gets treated like one. These are drafted per person, which is why they are worth the two minutes of approving.

“Been a while since we cleared your gutters — think it was last October. Want me to swing by before the leaves come down?”

The honest part

This is the one pillar that does not run on its own, and that is a deliberate choice rather than an unfinished corner.

A win-back text is the one most likely to land wrong — the customer who left for a reason, the one who moved, the one who had a bad visit. So Fledge drafts and you decide. Nothing in Recovery sends without a person reading it first.